RESULT OBTAINED
Decision concept
Build, buy or partner: choosing a mode of access to capabilities
What must be established
A useful analysis keeps its controls visible.
- 01
Define the target capability and whether it is genuinely strategic.
- 02
Compare the three options over the same horizon and cost scope.
- 03
Test dependencies, integration risks and exit scenarios.
Decision reference
Make the next choice more explicit.
DECISION SUPPORTED
Should a strategic capability be built, acquired or its control shared?
DELIVERABLE TO KEEP
A conditional recommendation and the thresholds that would tip the choice towards another option.
NEXT ELEMENT TO EXAMINE
Enter a new marketExplore →13 · ORIGINAL ASSET
Build, buy or partner: sensitivity test
Interactive comparator
Change four weights; reversibility takes up the balance so that the total always adds up to 100%.
Reversibility10%
Teaching case · simulated data · no real-world market conclusion.
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
RETURN TO THE DECISION SYSTEM
See the canonical definition of marketing strategy→