One preferred option, no review threshold and scattered evidence.
Marketing Strategy in Action · Market strategy
Choose where to play.
Prove how to win.
This marketing strategy approach connects market analysis to an explicit strategic decision: compare options, document trade-offs and set review conditions.
Qualified evidenceVisible uncertaintyPlanned review
Private diagnostic · 5 min
5 questions. 3 options. One mandate.
Start with the decision to be made. The diagnostic identifies the main gap and leads you to a verifiable mandate.
Editorial direction: Pascal Cottereau. Your answers remain in your browser.
YOU LEAVE WITH
- A framed decisionThe question, scope and timeframe to address.
- Comparable criteriaThe criteria that make options open to arbitration.
- Missing evidenceWhat still needs checking before choosing.
- The next stepThe journey and mandate suited to your situation.
Simulated teaching case
From a diffuse discussion to a testable mandate.
In this reproducible example, a fictional B2B team must decide whether to enter an adjacent market. The diagnostic turns the arguments into three options, five weighted criteria and two review thresholds.
Three comparable options, five criteria and a mandate ready for validation.
Continue if CAC remains below €4,500 and two pilot customers sign.
GO FURTHER
The corpus to frame, compare and review.
After the diagnostic, choose the level of depth that your decision requires.