Your data, without grey areas.

Data controller

The data controller is the publisher of Marketing Strategy in Action. The site currently offers no user account, contact form or newsletter.

Data processed

The hosting provider processes the technical data required to deliver and secure the service, in particular network requests and technical logs. The choice regarding audience measurement is stored locally on your device for six months.

The hosting provider, Vercel Inc. (United States), is also certified under the EU-U.S. Data Privacy Framework: the technical data it processes is covered by the same adequacy decision.

Google Analytics, only with your agreement

If you accept audience measurement, the Google Analytics 4 tag associated with the identifier G-KGNVJ2KQLF is loaded. It measures page views, navigation paths and the general technical characteristics of the visit. The legal basis is your consent.

Advertising features, Google Signals and ad personalisation are disabled in the site integration. Google may nevertheless process information on its infrastructure, including outside the European Economic Area, under the safeguards set out in its data-processing terms.

Google LLC is certified under the EU-U.S. Data Privacy Framework, including its UK Extension and the Swiss-U.S. framework. Transfers to the United States linked to audience measurement rely on the European Commission’s adequacy decision of 10 July 2023 concerning this framework.

Detailed data is kept for fourteen months in Google Analytics; only aggregated statistics remain afterwards. Analytics cookies remain for at most thirteen months after your agreement, unless it is withdrawn earlier.

Your rights

Depending on your situation, you may request access, correction, erasure or restriction of your data, object to certain processing and withdraw your consent at any time. The “Manage cookies” button, available on every page, immediately withdraws the agreement given to audience measurement.

You may exercise your rights with the publisher of the site. If you consider that your rights are not being respected, you may refer the matter to the Commission nationale de l’informatique et des libertés (CNIL).