Frame my decision · 5 min ↗

Applied research

Scientific evidence for deciding.

This collection translates research findings into distinctions useful to the strategic decision. Each analysis states the method studied, its perimeter, its results and the limits of its transferability.

01 · Directory

Available analyses

Each analysis links a precise strategic question to an identifiable scientific publication.

Scientific analysis

Strategic choice and renunciation: what the research allows us to establish

A strategy does not come down to choosing an attractive option. It commits resources before all the probabilities are known, closes or makes other trajectories more expensive and depends on the reactions of competing actors. Making it governable requires documenting the renunciation, the opportunity cost, the reversibility and the signal that will justify its review.

11 August 2026

02 · Method

How to read an analysis

  1. 01
    Decision question

    Identify the decision that the results can genuinely inform.

  2. 02
    Identifiable scientific source

    Consult the publication, its authors, its year and its methodological design.

  3. 03
    Scope and limits

    Distinguish the observed result from what remains an extrapolation to the marketing context.

  4. 04
    Strategic consequence

    Use the evidence to inform the choice without turning a correlation into a prescription.

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