RESULT OBTAINED
Main pathway
Living strategic methods
What must be established
A useful analysis keeps its controls visible.
- 01
Start with the decision to examine, never with the name of a matrix.
- 02
Check the data, conventions and assumptions required.
- 03
Compare the result with a contradictory method or scenario.
Decision reference
Make the next choice more explicit.
DECISION SUPPORTED
Which method to use, at what moment and with which limits?
DELIVERABLE TO KEEP
A method chosen for its function, linked to an application tool and to a distinct use case.
NEXT ELEMENT TO EXAMINE
BCG matrixExplore →42 · ORIGINAL ASSET
Method selector by decision function
Critical comparison
The method is chosen on the basis of the question, the available data and the acceptable blind spot, never out of habit.
Download the selector ↓Question→Data→Method→Counter-method
| Decision | Method | Condition | Blind spot |
|---|---|---|---|
| Define the environment | PESTEL | Stable to turbulent | Unprioritised list |
| Understand competition | Five forces | Defined market | Underestimates ecosystems |
| Allocate a portfolio | GE–McKinsey | Multi-criteria data | Contestable weights |
| Test uncertainty | Scenarios | Critical variables | No predictive probability |
| Compare options | Multi-criteria analysis | Explicit criteria | Misleading compensation |
Teaching case · simulated data · no real-world market conclusion.
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
RETURN TO THE DECISION SYSTEM
See the canonical definition of marketing strategy→