DECISION SUPPORTED
Which growth option offers the best trade-off between potential, lead time, control, risk and reversibility?
08 · Compare
Comparing growth strategies under constraints
DECISION QUESTION
Which growth option offers the best trade-off between potential, lead time, control, risk and reversibility?The comparator treats penetration, adjacency, internationalisation, build, buy, partner and exit as conditional options.
Decisions supported
What the page really helps to choose.
- 01Enter a market
- 02Build, acquire or ally
- 03Sequence options
- 04Define a stop rule
ORIGINAL ASSET
Frontier of growth options
Places five options by potential and risk, with a reversibility halo, and identifies the dominant options.
INPUTSPenetrationNew marketAcquisitionPartnershipNew offer
→OUTPUTSPotentialRiskReversibilityDominant options
Decision reference
Move from the subject to the choice that depends on it.
ASSET TO USE
Frontier of growth options: Places five options by potential and risk, with a reversibility halo, and identifies the dominant options.
NEXT ELEMENT TO EXAMINE
Enter a new marketExplore →37 · ORIGINAL ASSET
Portfolio of growth options
Risk–return frontier
The map compares potential and risk; the size of the halo represents reversibility. A dominant option offers more potential for equal risk.
Download the options ↓Potential →Risk →
PenetrationRev. 8/10
New marketRev. 5/10
AcquisitionRev. 2/10
PartnershipRev. 9/10
New offerRev. 6/10
Teaching case · simulated data · no real-world market conclusion.
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
Go deeper
The next questions to address.
Move from the notion to its application, then to the decision that depends on it.
01
Enter a new market
Which entry path reduces uncertainty before the irreversible commitment?
02Build, buy or partner
Should a strategic capability be built, acquired or its control shared?
03Strategic real options
Which limited commitment preserves a useful possibility while the evidence remains incomplete?
04Choosing a country with CAGE distance
Among several candidate countries, which one offers the best ratio between attractiveness and distance from your home country?
05Three horizons of growth
How should growth resources be shared between the core business, the emerging relays and the bets, and by what criteria should each be judged?
01Explicit scope
Unit, horizon and boundaries visible.
02Qualified evidence
Source, date, method and confidence.
03Sensitivity tested
Weights and assumptions that tip the result.
04Review planned
Signal, threshold and owner.
MOVE FROM ANALYSIS TO YOUR DECISION