12 · Decide

Making a decision traceable, contestable and revisable

DECISION QUESTION

Which option to choose, with which level of confidence, which accepted risks and which reopening conditions?

The decision separates facts, assumptions, preferences and uncertainties, then keeps the objections and tipping thresholds.

Decisions supported

What the page really helps to choose.

  1. 01Compare the options
  2. 02Test robustness before the committee
  3. 03Measure the regret per scenario
  4. 04Retain the most robust option

ORIGINAL ASSET

Regret matrix

Compares three options across three scenarios, calculates the regret of each and retains the one with the lowest maximum regret.

INPUTSDirect entryPartnershipLimited pilotThree scenariosValue per scenario
→
OUTPUTSRegret per scenarioMaximum regretRobust optionCSV case

Decision reference

Move from the subject to the choice that depends on it.

DECISION SUPPORTED

Which option to choose, with which level of confidence, which accepted risks and which reopening conditions?

ASSET TO USE

Regret matrix: Compares three options across three scenarios, calculates the regret of each and retains the one with the lowest maximum regret.

NEXT ELEMENT TO EXAMINE

Decision matrixExplore →

41 · ORIGINAL ASSET

Choosing the option with the lowest maximum regret

Regret comparison

Minimax regret avoids assuming reliable probabilities: it measures, in each scenario, the loss against the best option after the fact.

Download the case ↓
Value per scenario, index 0 to 100
OptionUnfavourableCentralFavourable
Direct entry123872
Partnership254558
Limited pilot344047
Calculated regrets
OptionUnfavourableCentralFavourableMax. regret
Direct entry227022
Partnership901414
Limited pilot052525

Robust option: partnership, with a maximum regret of 14 against 22 for direct entry and 25 for the pilot.

Teaching case · simulated data · no real-world market conclusion.

MOVE FROM ANALYSIS TO YOUR DECISION

Produce a testable decision mandate

Produce my mandate ↗
01Explicit scope

Unit, horizon and boundaries visible.

02Qualified evidence

Source, date, method and confidence.

03Sensitivity tested

Weights and assumptions that tip the result.

04Review planned

Signal, threshold and owner.

MOVE FROM ANALYSIS TO YOUR DECISION

Produce a testable decision mandate

Produce my mandate ↗

NEXT STEP OF THE CYCLE

OrientationMarketing strategy: analysing markets, choosing priorities and building an advantage→