09 · Allocate
DECISIONS SUPPORTED
ORIGINAL ASSET
Combines attractiveness, competitive position, life cycle, synergies, risks and allocation constraints.
A portfolio matrix creates a comparative view; it does not prove that a unit must receive funding or be sold. The meaning of each axis, the date of the measures and the limits of comparison must remain visible before an allocation is proposed.
A unit can be unattractive in isolation yet contribute a shared capability, a channel, a customer relationship or a risk concentration. Conversely, an apparent synergy remains a hypothesis until its mechanism, cost, owner and alternative are documented.
Weights and scores express a protocol, not objective truth. Test plausible alternatives, record the constraint that binds, and state the threshold or signal that would reopen the allocation, transformation, divestment or exit decision.
SOURCES AND FOUNDATIONS
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