RESULT OBTAINED
Decision concept
Prioritising segments without turning the scoring into a verdict
What must be established
A useful analysis keeps its controls visible.
- 01
Define criteria, weights and thresholds before seeing the ranking.
- 02
Test the sensitivity to uncertain scores and to the weightings.
- 03
Document the dependencies between segments and the order of entry.
Decision reference
Make the next choice more explicit.
DECISION SUPPORTED
Which segments deserve investment, experimentation, monitoring or renunciation?
DELIVERABLE TO KEEP
A priority map with investment and review rules.
NEXT ELEMENT TO EXAMINE
Marketing segmentationExplore →09 · ORIGINAL ASSET
Ranking sensitive to the weights
Interactive chart
The chart recalculates the priority when attractiveness, accessibility or the ability to win carries more weight.
Download the CSV dataset ↓Ability to win30%
Teaching case · simulated data · no real-world market conclusion.
MOVE FROM ANALYSIS TO YOUR DECISION
Build a segmentation that makes it possible to choose
MOVE FROM ANALYSIS TO YOUR DECISION
Build a segmentation that makes it possible to choose
RETURN TO THE DECISION SYSTEM
See the canonical definition of marketing strategy→