RESULT OBTAINED
Main pathway
Living market dossiers
What must be established
A useful analysis keeps its controls visible.
- 01
Stabilise the definition and the boundaries before measuring.
- 02
Qualify each source and flag the estimates.
- 03
Adapt the depth of the analysis to the data actually available.
Decision reference
Make the next choice more explicit.
DECISION SUPPORTED
What must be known about a market to support a lasting decision?
DELIVERABLE TO KEEP
A dated and sourced dossier that links the observed facts to the decisions they inform.
NEXT ELEMENT TO EXAMINE
MethodsExplore →DECISION SUPPORT METHOD
Minimal dataset of a living market dossier
A living market dossier separates observed facts, assumptions, calculations and decisions. The proposed dataset describes each signal with its source, its period, its unit, its level of evidence and its review trigger. It prevents an old estimate from continuing to be presented as a current fact.
Each row has a stable identifier and an observation date. The raw value is kept with its unit; the transformation used in an estimate is documented separately. The licence is CC BY 4.0 for the empty template provided here. The examples are illustrative and must be replaced by primary sources before any real decision.
| Dataset field | Expected format | Quality control |
|---|---|---|
| observation_id | Stable text identifier | Unique within the dossier, never recycled after deletion. |
| source_url and observed_at | HTTPS URL + ISO date | Accessible primary source and period consistent with the decision. |
| metric_value and unit | Number + explicit unit | Raw value separated from any conversion or indexation. |
| evidence_level | S1, S2, S3 or S4 | The level reflects the method, not the reputation of the issuer. |
| review_trigger | Threshold, event or date | Testable condition that requires a new version. |
The downloadable file is a versioned working schema, not a benchmark. A dossier goes to review only if every figure used by a conclusion can be linked to a row and if the contradictions remain visible.
Download the CSV template datasetMOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
MOVE FROM ANALYSIS TO YOUR DECISION
Produce a testable decision mandate
RETURN TO THE DECISION SYSTEM
See the canonical definition of marketing strategy→