# Market definition canvas

## Need and usage

- Outcome sought:
- Usage situation:
- Current alternatives:

## Buyers and users

- Economic buyer:
- User:
- Prescriber:

## Boundaries

| Dimension | Included | Excluded | Rationale |
|---|---|---|---|
| Offer |  |  |  |
| Geography |  |  |  |
| Population |  |  |  |
| Value chain |  |  |  |
| Period |  |  |  |

## Unit of measure

- Volume:
- Value:
- Reference year: